With the use of AI and Big Data for eCommerce, shopping assistant apps have been introduced in the market. These apps have an unbelievable amount of data to track the shopping behavior of online shoppers. The data has a track record of the account user reviews and ratings after purchase. Later, this data is interpreted in the right way to render a great shopping experience to the customers.
AI and Big Data offer comprehensive solutions for understanding the customer’s needs using the stored data. The collected data is analyzed to give valuable insights into the patterns. AI algorithms study this pattern and Big Data solutions help to build a system approach to make marketing decisions. They track the shopping behavior of the customers and offer instance to strategize plans and offers accordingly.
In this blog, we will explain the role of Big Data and Artificial Intelligence in creating E-Commerce apps and why companies prefer these technologies for eCommerce app development. Consider checking out some of the most amazing apps developed.
Let’s discuss this in detail,
1. Better Shopping Experience
Artificial Intelligence enables shopping assistance apps to listen, understand, talk, resolve queries and suggest solutions just like a human customer care representative thus making the complete shopping experience easier and simpler for the customers. Eg. Rakuten Fits Me, The North Face XPS, Amazon Alexa, etc.
2. Prediction of Customer’s Needs
AI algorithms help to predict the customer’s needs by analyzing their search behavior and purchase preferences thus making offers more relevant for them.
3. Simplifying the Search Process
AI makes the entire search process more convenient for the users by enabling voice and image in search engines.
4. Improved Analysis
AI algorithms help to analyze and study marketing and warehouse logistics for making correct business moves.
5. Accurate Sales Prediction
The role of Big Data for eCommerce apps is important too. It helps to mark predictions for sales and provides valuable insights into the marketing pattern.
6. Maximize Business Profits
The use of Artificial Intelligence and Big Data helps to reduce manpower, cut expenses and increases the revenue.
7. Increased Efficiency
AI helps to increase efficiency by providing AI-based robots that assist in doing work that is done by delivery agents and support staff. The work mainly includes packing and shipping the merchandise, organizing the products and many more like these.
8. Analysis of User Reviews
Another major benefit of using AI for eCommerce is to analyze user reviews. AI helps to offer assistance in e-commerce marketing by analyzing the content of reviews and relevant data from page descriptions.